![]() ![]() The consumer in Mexico presents a negative attitude toward the purchase of organic products. Regarding the measurement of dependent and independent variables, he used the various subscales that make up the revised scale of attitudes and environmental knowledge (EAKS) by Maloney et al. With the personal application of questionnaires using the Likert scale. ![]() It was a quantitative descriptive study in a sample of 500 persons, consumers chosen according to the criterion of convenience (men and women between 40 and 55 years), made in the first half of 2017 in Mexico (States of Puebla, Tlaxcala, Guanajuato, San Luis PotosÃ, Tabasco and Querétaro). The objective of the research was to analyze sustainability and social development, in the search to determine the Ecological purchasing behavior (EPB) in X Generation s consumers.
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